Established in 2002, Highway Toll Administration, LLC, was the first electronic-toll-payment service provider to the car-rental industry and today has more than 75% market share by transaction volume. The company, which handles the tolling interests of more than 1.3 million vehicles, has processed in excess of 10 million electronic toll-collection transactions with data from both transponder-based and license-plate-based video tolling.

Through our patent-pending technology and proprietary services, we offer the most comprehensive electronic toll collection solutions in our field, from transponder rentals to video tolling and violations processing.

Our customer roster includes ACO Rent A Car, Alamo Rent A Car, Avis Rent A Car, Budget Rent A Car, Carl’s Van Rentals, Enterprise Rent A Car, National Car Rental, Payless Car Rental and dozens of independents, as well as franchisees, such as those of Dollar Rent A Car, Payless Car Rental, Thrifty Car Rental and U-Save Car and Truck Rental. We often operate under the brands of our customers; for example, Avis eToll and EHI’s TollPass Automatic.

Technology

With three pending technology patents and one pending design patent, we provide customized turnkey electronic toll collection solutions for fleets and transportation agencies, employing our proprietary “TollKeeper” software and integrating it with toll road/fleet technology. Our transponder-based solutions combine a specially designed housing unit with standard toll-road-provided transponders.

For our video-tolling solution, we partner with the tolling authorities in each state where service is provided. Our solutions are supported with full back-end administrative services, including billing, customer service and dispute resolution of toll violations incurred.

Benefits

Our vehicle-rental customers, their customers and state tolling authorities all benefit from HTA’s all-inclusive electronic toll collection services:

• Rental agencies generate additional revenue while eliminating toll-violation expenses and increasing customer satisfaction
• Rental customers save time by avoiding toll-plaza delays and enjoy the convenience of not having to carry change or tokens, or collect toll receipts; and conserve gasoline and help reduce emissions by eliminating stop-and-start queues on cash-collection toll lanes.
• Toll authorities lower their operating costs, while traffic congestion and emissions from idling vehicles are reduced.